Analysing Television Adverts

Analysing Television Adverts:

Use of the Camera:
  • Extreme close up (ECU)
  • Close Up (CU)
  • Long Shot (LS)
  • Wide Shot (WS)
  • Medium Shot (MS)
  • Point of View (POV)
  • Low Angle (LA)
  • High Angle (HA)
  • Over the Shoulder (OTS)
Conventions for TV Advertisements.

  • VoiceOver
  • Text
  • Social Media Links
  • Call to Action
  • Music
  • Characters
  • Logo
  • Slogan
  • Product Placement


KFC: Advertisement 2006
  • Logo
  • Music
  • Product Placement 
  • Subtitles 
  • Comedy
  • Slogan at the time (servin up soul)
  • Targeting (Working) females, mixed ethnicity 
  • Call to action

Department of health Anti-Smoking: Advertisement
  • Dark sinister sounds
  • Death like colors 
  • Logo
  • Slogan
  • Call to Action 

Beyonce Heat: Advertisement
  • Colour red for seduction and to intrigue. 
  • Music, very sexualized 
  • Empowering to women 
  • Fancy text 
  • Call to action a website 






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