Attributes/Job roles

Attributes:

What are attributes?

-Attributes are qualities that make up a person, for example in a job role such as a creative director they have to have the ability to have open mind and outlook on the job they are being given.

What are personal attributes?

-Personal attributes are qualities and characteristics that a person has for example in a job they will need to be professional.

What are my personal attributes?
Positive: Perfectionist, Patient, Mature, Open-minded, Understanding, Caring and Friendly, Respectful, Hard-Working (Workaholic), Reflective, Resilience, Thick-skin
Negative: Foul-Mouth, Argumentative, Shy, Not Confident, Sarcasm

Being open minded and understand can be a positive impact as it can allow me to communicate and listen and gain new ideas in order to better the job. However being argumentative can have a negative impact as it can cause conflict.

Behavioral Attribute:
-Anger
-PushOver
-Emotional
-Shyness
-Confidence
-Authoratitive
-Egotistical

Personal and Professional Attributes:
-Organisation
-Intelligence
-Knowledge in field of work
-Responsible
-Adaptable
-Time Management
-Perfectionist
-Public Image
-Personal Development
-Professional Development
-Resilience
-Focus
-Creativity
-Communication Skills
-Leadership Skills
-Design Skills
-Being Passionate
-Respect
-Supportive
-Collaborative
-Listen
-Speaking Up
-Keeping Promises.

Creative Director Attributes:

A Creative Director needs to have certain attributes in order for their to fulfill their job role. For example the Creative Director needs to have plenty of creative ideas and an understanding of the clients vision, they also need to have an awareness of current trends in advertising and design so that they can connect to there target audience they are aiming for and the demographic that the client wants. A Creative Director should also have a self-starting attitude and an open mind to that they can come up with different and unique ideas that are trend but also standout.

They also need to be responsible, organised and have good leadership skills. The responsibilities of a creative director include leading the communication design, interactive design and the concept forward in any work that is assigned or delegated, which means that they also have to be very organised and be able to manage their set team. This responsibility is often seen in the advertisement industry due to the clients that the creative director has. The Creative Director is also in charge of guiding a team of employees with the skills/attributes and experience that is related to graphic design, fine arts, and other creative industry fields, this means that they have to have good leadership skills in order to manage and keep every employee in order and on time for tasks and deadlines.

Hearst Magazine Uk:
Responsibilities:

1. Responding to agency ‘Partnerships/Creative Solutions’ briefs: Respond to in-bound content RFPs with creativity and out-of-the-box thinking Hearst content/creative Studio, Digital sales teams/leads, Ad Product & Solutions, Media Planning and Project Management teams.  Intelligently and contextually interrogating Partnership/Creative Solutions briefs. Effectively and efficiently managing creative brainstorms with relevant Hearst stakeholders, to generate relevant creative ideas. Quickly distilling an array of objectives and inputs to determine the right, executable solution. Creating expert responses with relevant insight, strategic creative/content proposition - written and presented in a compelling and clear narrative style. Once booked, ensure detailed hand-over to relevant Hearst stakeholders - eg, PM’s, MP’s,.
2.  Agency ‘Partnerships’ Lead: Be the main point of contact for Agency Partnership teams (or equivalent unit depending on agency structure) - briefs, updates, relationships, showcase, case studies. Cultivate strong agency relationships (level as directed by Director of Create), ensuring Hearst are front-of-mind with Creative Solutions/Partnership teams. Work with Director of Create to set clear agency annual plan, detailing events and opportunities to ensure Hearst are front of mind, and agency are updated on all Hearst initiatives. Represent Hearst with the highest level of professionalism and provide excellent levels of customer service. Be expert on all elements of your agencies and their client’s business and share this knowledge internally where relevant.
3.  Agency Revenue Growth: Be constantly sourcing for new business opportunities. This should be undertaken by maintaining contacts with agencies and their clients, by continuously assessing the business needs of clients and by using all other means available.

Human After All:

Responsibilities:

1. You’ll be responsible for leading the creative in HAA teams on medium sized and large projects, providing inspiring creative leadership across our global client roster, with an accent on purposeful branding.
2. You’ll work closely with our producers, creatives and developers to ensure projects are delivered to the highest standards from start to end.
3. You’ll play a core role in further developing our HAA branding process, from discovery, through strategy and design, to compelling brand engagement.
4. Your own design work will set an extremely high bar and act as an example of both strategic thinking and design excellence.You’ll be an inspiring team lead with the interpersonal skills to help coach the team and raise their creative skills.
5. You’ll be expected to inspire complete confidence in clients — you’ll need to see the bigger strategic picture, fully understand clients’ worlds, and be utterly persuasive and assertive with them.

 Skills and Experience:

1. who Are extremely accountable for their work: inspiring trust in those around them.
2. Build intelligent work from first principles: in which every last detail exists for a compelling reason
3. Embrace a holistic approach to design: in which all the pieces matter, from the journey through a project to the final deliverables.
4. Live for Another: with work built upon empathy and a deep understanding of those we are designing for.
5. Are clean thinking: loving simplicity — refining a compelling idea to augment genuine human usability.
6. Are highly adaptable: able to pivot and reframe and always ready to find a solution.
7. Cultivate curiosity: are culturally engaged — collecting the dots in order to connect them.
8. Are great team players: believing that all of us are better than any of us, and are happy to share ownership of important work.
9. Work open and iterative: Collaborating and build on the ideas of others, showing and sharing often to keep collective energies rolling.
10. Are strong conceptual thinkers: with a meticulous approach to creative craftsmanship.

Digitas:
Responsibilities: 

1.  Working with Executive Creative Director to stand as a rallying point for creative excellence Lead creative teams across multiple projects and on-going timelines, you will personally ensure final deliverables meet our standards and client expectations.
2. Strong ability to prioritize work and resources across engagements based on short- and long-term need. Timelines, budgets, and availabilities change - we need someone who can roll with it.
3. Help shape the creative department, manage and mentor junior members of the team and play a key role in business development

Skills and Experience: 

1. You will have a compelling portfolio, showcasing a wide variety of digital design work
2. A strong working knowledge of the fundamentals-interaction design, user-centered experience design, brand development and the creative process-as well as new platforms and technologies
3. Outstanding presentation skills and comfortable working directly with clients
4. Proficiency in Design & Prototyping software. e.g. Sketch and InVision
5. You have examples of successful projects e.g. smashing performance targets or award recognition

Summary for opportunities for each current job role:
It is possible that the Creative Director could then be promoted to becoming the Editor in Chief in which they then have complete control over the Magazine or Project. They can achieve this by abiding to all their responsibilities and eventually gaining all the skills, attributes and experience to then be promoted or take over the current businesses Editor and Chief. 

Etiquette:

What is etiquette?

The customary code of polite behaviour in society or among members of a particular profession or group. For example you have to be polite, humble, to have manners.

Why is etiquette important when working in a media industry?

It is important to give a good first impression, it is key for collaboration and team work (if you treat a client or a high up employee in a rude way it will effect you in the future, for example you could be blacklisted, this is when former employers bad mouth you to other businesses and potential employers.

How does etiquette enable others to complete their role successfully?

Maintaining a good personal relationship with others will then help you in the future as you will want to work with them, which means you will have a good working relationship, which then lead to lots of work getting completed.