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Convergence

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Convergence: Digital Convergence is the combination of 2 or more different technologies in a single device to perform similar tasks. The SmartPhone (BlackBox) is a key example of digital convergence as it allows communication, access to information and photography. The Advantages: Saves money: To buy a phone, a camera, a stereo, a gaming console and a computer would cost so much money. Combining all into one means that you only need to buy one and it saves you money. Saves Lives: Digital Convergence allows for the access to medical knowledge faster than it takes for an emergency service to arrive in a crisis. Saves Time:  Digital Convergence gives you the ability to multitask, and get more things done at once. It's only one device to carry around so it tends to be more convenient. The Disadvantages: Eats Time: Contradictory to saves time. This instant access to cool things leads to addiction and people's focus tends to be on their...
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Print Advertisement

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Print Advertisement: What makes a good advertisement? Picture of product - Emotive Brand Identity - Name or Logo/Both Colour Scheme - 3-4 colours, children bright, bold, primary. Elderly more pastel light colours.  Slogan - Short and catchy Memorable Clear and Effective Persuasive language Clear Language Appropriate font Clear Layout Website Eye Catching Red Bull: -Iconic, recognisable colors (red,blue,white/silver and yellow) -Cans presented as batteries, insinuates that Red Bull gives you energy like a battery does to a toy for example. -Logo shown 3 times on the print ad -Slogan, 'Change Your Energy' -Eye Catching -Product Placement Corona:  -Bright colours to represent the 'chill out' vibe of the drink as it is a summer alcoholic drink. -Slogan 'High Tide, Low Tide' Absolut: -Colour Scheme is dark background with the bottle being surrounded in colour to make the bottle standout.
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ASA Codes

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ASA Codes Harmful: Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice.  Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children.  Ads must not portray or represent children in a sexual way.  Ads should comply with the law and should not incite anyone to break it.  Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive.  Marketers must not use a shocking claim or image merely to attract attention.  Ads that are suitable for older children but could distress younger children must be sensitively scheduled.  Ads for age-restricted products like alcohol and gambling must not be targeted at or likely to appeal...
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Analysing Television Adverts

Analysing Television Adverts: Use of the Camera: Extreme close up (ECU) Close Up (CU) Long Shot (LS) Wide Shot (WS) Medium Shot (MS) Point of View (POV) Low Angle (LA) High Angle (HA) Over the Shoulder (OTS) Conventions for TV Advertisements. VoiceOver Text Social Media Links Call to Action Music Characters Logo Slogan Product Placement KFC: Advertisement 2006 Logo Music Product Placement  Subtitles  Comedy Slogan at the time (servin up soul) Targeting (Working) females, mixed ethnicity  Call to action Department of health Anti-Smoking: Advertisement Dark sinister sounds Death like colors  Logo Slogan Call to Action  Beyonce Heat: Advertisement Colour red for seduction and to intrigue.  Music, very sexualized  Empowering to women  Fancy text  Call to action a website 
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Attributes/Job roles

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Attributes: What are attributes? - Attributes are qualities that make up a person, for example in a job role such as a creative director they have to have the ability to have open mind and outlook on the job they are being given. What are personal attributes? - Personal attributes are qualities and characteristics that a person has for example in a job they will need to be professional. What are my personal attributes? Positive: Perfectionist, Patient, Mature, Open-minded, Understanding, Caring and Friendly, Respectful, Hard-Working (Workaholic), Reflective, Resilience, Thick-skin Negative: Foul-Mouth, Argumentative, Shy, Not Confident, Sarcasm Being open minded and understand can be a positive impact as it can allow me to communicate and listen and gain new ideas in order to better the job. However being argumentative can have a negative impact as it can cause conflict. Behavioral Attribute: -Anger -PushOver -Emotional -Shyness -Confidence -Authoratitive -...
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Job Roles

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Job Roles:
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Slogans

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Slogans: Advertising Techniques: Brand Summary: Make the brand's benefits and specialities clear Brief: Clear and to the point.  Rhymes: Sticks in the mind, easy to remember Repetition of brand name: Repeating something three times or more helps it to become memorable. Alliteration: Repetition of consonant sounds, similar to rhyming. Use of second person: Consumer fells spoken to personally ad involved in the product or identity on offer. Use of every/always: Indicated the company's unswerving commitment Present tense: Universality/Timelessness. (i'm lovin it, mc Donalds) Imperatives: Assertive demands designed to sweep the consumer along in agreement. (Just do it, nike) Use of capitals: For Emphasis Humor: Consumers are entertained, so tend to be well disposed towards the brand Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty. Brief with brand summary advertising, clear and...
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