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Print Advertisement:

What makes a good advertisement?
  • Picture of product - Emotive
  • Brand Identity - Name or Logo/Both
  • Colour Scheme - 3-4 colours, children bright, bold, primary. Elderly more pastel light colours. 
  • Slogan - Short and catchy
  • Memorable
  • Clear and Effective
  • Persuasive language
  • Clear Language
  • Appropriate font
  • Clear Layout
  • Website
  • Eye Catching

Red Bull:

-Iconic, recognisable colors (red,blue,white/silver and yellow)
-Cans presented as batteries, insinuates that Red Bull gives you energy like a battery does to a toy for example.
-Logo shown 3 times on the print ad
-Slogan, 'Change Your Energy'
-Eye Catching
-Product Placement
















Corona: 
-Bright colours to represent the 'chill out' vibe of the drink as it is a summer alcoholic drink.
-Slogan 'High Tide, Low Tide'
















Absolut:
-Colour Scheme is dark background with the bottle being surrounded in colour to make the bottle standout.

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