Slogans

Slogans:

Advertising Techniques:

Brand Summary: Make the brand's benefits and specialities clear

Brief: Clear and to the point. 

Rhymes: Sticks in the mind, easy to remember

Repetition of brand name: Repeating something three times or more helps it to become memorable.

Alliteration: Repetition of consonant sounds, similar to rhyming.

Use of second person: Consumer fells spoken to personally ad involved in the product or identity on offer.

Use of every/always: Indicated the company's unswerving commitment

Present tense: Universality/Timelessness. (i'm lovin it, mc Donalds)

Imperatives: Assertive demands designed to sweep the consumer along in agreement. (Just do it, nike)

Use of capitals: For Emphasis

Humor: Consumers are entertained, so tend to be well disposed towards the brand

Use of puns/word play: Gives a second layer of meaning to impress the consumer with its smartness and novelty.

• Brief with brand summary advertising, clear and to the point.
• Rhymes advertising, sticks in the mind and is easy to remember
• Imperatives, demanding 'you shop'
• Word play, 'shop' and 'drop'
• Second person 'you'
• Present Tense
• Repetition of bran name.